客户简介
Artemisa是一家总部位于哥伦比亚的零售连锁店，主要销售经过认证的天然保健产品，帮助人们养成健康的生活方式，提高个人保健意识，产品主要集中在美容和健康营养领域。
Artemisa is a Colombian retail chain that sells certified natural products that promote a healthy lifestyle with a focus on the areas of health, beauty and healthy nutrition, stimulating self-care awareness.
核心需求
CORE REQUIREMENTS
1 客流管理方面
Artemisa希望可以通过相关技术手段来统计和分析每个分店的客流情况，以便更好地了解客户人群画像。同时，通过分店销售额、客流等相关数据的比较，来分析不同门店的热销、滞销产品类型，以便了解不同地区和细分人群类型的消费者在消费习惯等方面的差异。
Artemisa, through the use of technology, has as its objective the greater and better knowledge of the client through the control of clients and visitors in each of its branches, making comparisons between stores to verify differentiation in levels of attraction, types of products, segment objective, consumer profile by area, etc.
2 巡店管理方面
客户希望可以实现对连锁门店的开门、关门稽查以及产品配货、货架管理等远程巡店管理。
In addition, the chain wants to recognize store opening and closing times, among other tasks related to product distribution and shelf management.
ULUCU解决方案
ULUCU SOLUTION OFFERED
本次合作中，ULUCU首先在Artemisa旗下的一家分店进行了试点。通过使用ULUCU的软硬件设备，对门店员工、供应商、潜在客户和商店访客等进行了有效区分和数量统计。同时结合ULUCU平台的客流统计模块对各门店的客户细分市场、产品重点、目标市场等进行了分析。在试点门店中，ULUCU平台的各项应用功能达到了客户预期，因此后续Artemisa也计划在其他分店上线ULUCU的软硬件设备，运用客流统计模块对各个分店的客流情况进行统计和分析。
Using a demo device at one of the branches of the Artemisa chain, the application of the people counting modules with differentiation of employees, suppliers, flows of potential customers and profile of visitors to the store was carried out in order to recognize the branch's customer segment, product focus, target market, etc. The application contributed to the general control of the retail chain, so it will be implemented in the other branches to make the corresponding comparisons with the same modules.
通过ULUCU平台，Artemisa不仅实现了对连锁门店的开门关门等远程管理，还通过有效的数据统计和分析，验证了门店活动的效果，帮助门店优化活动策略，以便更加高效地触达所在商业中心的潜在客户。比如，在Artemisa成立25周年活动中，ULUCU平台的客流统计和分析数据有效地验证了促销活动对于目标用户的吸引力。同时，还直观统计了本次促销活动所带来的对产品感兴趣的新增客户数量。
The control of opening and closing hours of the store was recognized, as well as the potential of customers in the shopping center where it is located in an effective way, in order to verify the impact on events and launches. In the specific case of the organization's 25th anniversary, statistical information was profiled to efficiently verify the impact on attraction of the promotions offered, the type of visitor profile, in addition to the increase in people interested in this type of offer and products.
接下来，Artemisa将通过全面引入ULUCU软硬件产品，来优化其成本控制和大数据收集，为管理者提供更好的决策导向，以助力销售业绩的提升。
Now the chain will implement ULUCU tools in order to have the tools for optimization on its resources, costs, control and big data collection to make analysis for better decisions and increase sales.
方案效果
EFFECTS
1、帮助每个门店更好地了解其客户画像
Better understanding on customers profile by each branch
2、通过对不同季节和节日的各类活动进行分析，不断优化营销策略
Labour cost impact decisions and better planning by recognizing daily and seasonal capacity
3、提升促销、产品上新、营销展示等活动的效率
Control of efficiency on promotions,new products, marketing display etc.
4、通过黑名单预警和视频监控来保证门店安全
Better security control by black list and video surveillance
5、基于客户画像和大数据分析，设计营销策略，助力销量提升
Sales increase by design of strategies based on big data collection from customer portrait and statistics