官方新闻
海外案例丨用数字化助力哥伦比亚家电零售连锁企业增值增效
2023年05月17日

客户简介

Almacenes Hogar y Moda是一家专门从事家用电器和电子产品的零售连锁店,总部位于哥伦比亚,目前在全国拥有80多家门店,主要分布在哥伦比亚中部地区。客户希望通过持续扩张和创新项目,立足市场前沿。同时希望更加深入了解用户需求,以便更好地提供优质服务。

Almacenes Hogar y Moda, is a retail chain specialized in household appliances and technology for personal use based in Colombia, currently with more than 80 branches nationwide, mainly located in the central area of the country, Antioquia and Santander, with a continuous expansion and innovation projects whose objectives are to be at the forefront of the products that are marketed and the focus on the client through the knowledge of their needs with excellence in service.

核心需求 CORE REQUIREMENTS

1 全国门店客流准确统计,为制定运营策略提供参考

全国各地的门店需要清楚地了解每天的客流量,并且能够有效剔除员工、供应商等无效客流。同时,管理层还希望可以知道每家店每天不同时间段的访客量及收入,以便能够根据不同季节、日期和时间制定支持和服务计划,以更好地应对客流高峰。为了明确用户画像,Hogar y moda正在努力研究如何更好地了解用户,并在产品、促销、服务和发布等方面力求更加个性化。从而根据分析客户的喜好行为等发布不同的活动,来提高其产品的销售额。

In the branches it is necessary to control the flow of daily customers, making the differentiation with employees and suppliers, the management wants to recognize the income of visits per store at different times of the day to be able to plan support and customer service, seasons, days and hours of greatest flow etc. In order to identify the customer profile, Hogar y moda is working to better understand its visitors and better personalize its products, promotions, services and launches. As a main focus to be able to generate strategies that direct excellence in the commercialization of products that customers require according to their profile.

2 通过客流数据对比,评估促销策略的有效性

Almacenes Hogar y Moda的门店遍布全国各地,作为零售连锁店,门店需要识别潜在客流总量以了解门店选址的是否有发展潜力,同时需要通过统计过店、进店客流,了解当前所实施的促销策略是否有效。

Almacenes Hogar y Moda branches are located in various areas of the national geography, so the retail chain aims to recognize the flow of potential customers and people who pass through the area of the stores, differentiating whether or not they enter with the objective of recognizing the location potential as well as the effectiveness of the promotion strategies implemented.

3 门店运营管理

另外,客户希望通过相关技术支持实现对员工执行具体职能和任务的时间管理,比如对所有店铺在规定时间内开门和关门进行日常识别和管理。

In addition, work the daily recognition and control of all stores opening and closing at the established times, through the support of technology to be able to carry out time controls in specific functions and tasks for employees.

4 建立黑名单预警,提升安全管理

在安全性方面,客户希望能够建立访客黑名单预警机制,以便在不受欢迎的人进入店内时,后台能够有效识别并预警。

In terms of security, generate visitor alerts on blacklists to recognize potential unwanted people entering stores as part of its prevention and control notification strategy.


ULUCU解决方案 ULUCU SOLUTION OFFERED

1 基于实时视频分析提供精准统计客流,为业绩增长赋能

Ulucu基于实时视频分析模型,为零售连锁门店提供个性化解决方案。通过客流分析技术,帮助门店精确识别、统计客流,并精确到每周、每天、每小时等,并支持按性别和年龄范围等维度进行分析统计。这些数据也将应用于公司销售策略制定过程中,为助力业绩增长发挥作用。

Ulucu, through its real-time video analysis models, offers solutions designed to the needs of the retail chain. Through its technology, the chain will be able to statistically recognize the flow of customers in each store, people counting , visits, in detail by day, week, hour, etc., in addition to profile analysis by gender and age range of visitors with the aim of achieving the application of this information in the strategies that are required to contribute to the growth of the company.

2 过店客流统计有效量化活动效果,评估更直观

通过Pass by Flow模块,Ulucu可以帮助门店识别过店客流数量,并通过比较、排名来评估不同促销活动的影响力和吸引力。

In addition, through the Pass by Flow module, the chain will be able to identify the flow of people floating in front of the stores with the possibility of making comparisons, rankings and measuring the impact of promotion and attraction.

3 识别算法+智能控制,让门店管理更加安全和高效

Ulucu基于识别算法帮助门店实现了黑名单控制,以提升门店安全水平。此外,Ulucu的慧店功能模块,还支持管理门店在规定时间内开门、关门及其他巡店任务。

Ulucu, through its recognition algorithm, will allow control of blacklists to improve security, in addition to supporting the control of opening and closing stores at established hours, among other tasks, through the Smart store functions.

ULUCU软件平台的功能非常强大,可以通过数据结果为管理者提供指导性建议,从而提高其店铺供应链的周转率,节约成本,提高销售额。同时,ULUCU平台可以提供全天候数据以便管理者进行参考。

As a very powerful tool, the objective of Ulucu is to contribute to all the data needs that have as objective the recognition of indicators and allow greater productivity in the chain, optimization of costs and increase in sales due to its strategic contribution through obtaining Big Data. data 24/7 for the organization.


方案效果 EFFECTS

1、帮助各门店更好地了解客户画像

Better understanding on customers profile by each branch

2、通过对不同季节和节日活动进行分析,不断优化策略,从而增加了门店销售额

Labour cost impact decisions and better planning by recognizing daily and seasonal Capacity

3、实现了对促销、新品上市、营销展示等活动效率的有效评估

Control of efficiency on promotions,new products, marketing display etc.

4、通过黑名单预警和视频监控等提升了门店的安全管理水平

Better security control by black list and video surveillance

5、根据客户画像和统计数据收集大数据,通过优化运营策略助力销量提升

Sales increase by design of strategies based on big data collection from customer portrait and statistics

分享文章
下一篇
官方新闻
​悠络客携手生态合作伙伴亮相首届潍坊国际电子商务博览会
2023年05月31日
在线咨询