Brief Introduction

Artemisa is a Colombian retail chain that sells certified natural products that promote a healthy lifestyle with a focus on the areas of health, beauty and healthy nutrition, stimulating self-care awareness. Artemisa's main objectives in all its branches are ethics and commitment to its customers, a focus on good customer service, teamwork and innovation on its products, services and strategies.

Store Challenge

Artemisa, through the use of technology, has as its objective the greater and better knowledge of the client through the control of clients and visitors in each of its branches, making comparisons between stores to verify differentiation in levels of attraction, types of products, segment objective, consumer profile by area, etc. In addition, the chain wants to recognize store opening and closing times, among other tasks related to product distribution and shelf management.

ULUCU Solution Offered

Using a demo device at one of the branches of the Artemisa chain, the application of the people counting modules with differentiation of employees, suppliers, flows of potential customers and profile of visitors to the store was carried out in order to recognize the branch's customer segment, product focus, target market, etc. The application contributed to the general control of the retail chain, so it will be implemented in the other branches to make the corresponding comparisons with the same modules. The control of opening and closing hours of the store was recognized, as well as the potential of customers in the shopping center where it is located in an effective way, in order to verify the impact on events and launches. In the specific case of the organization's 25th anniversary, statistical information was profiled to efficiently verify the impact on attraction of the promotions offered, the type of visitor profile, in addition to the increase in people interested in this type of offer and products. Now the chain will implement ULUCU tools in order to have the tools for optimization on its resources, costs, control and big data collection to make analysis for better decisions and increase sales.

IMPACT:

- Better understanding on customers profile by each branch

- Labour cost impact decisions and better planning by recognizing daily and seasonal capacity

- Control of efficiency on promotions, new products, marketing display etc.

- Better security control by black list and video surveillance

- Sales increase by design of strategies based on big data collection from customer portrait and statistics.