As one of the world's top 500 companies, the brand has business in 140 countries around the world, and its auto aftermarket service brands have more than 70,000 partner stores in China. As the scale of stores continues to grow, various management problems become increasingly prominent:
1. Traditional management costs are extremely high and difficult to support;
2. The quality level of stores is not uniform, and it is difficult to unify;
3. Consumers are becoming more and more rational and want transparency;
4. There is energy waste in stores, which needs effective management.
In order to improve management efficiency and build digital stores, the brand cooperated with Ulucu in January 2021. The first step of the cooperation between the two parties was to upgrade and transform the CCTV system of the store. The following five functions were unlocked through a series of measures such as connecting to the AI computing box and the video cloud platform of Ulucu.
1. Online video store tour
Save more than half of the cost of visiting stores
Through the Ulucu video cloud platform, relevant management departments can view the real-time/playback video of each store online at any time, and remote voice intercom can also be provided under the real-time video. This visual online management can not only improve the efficiency of the tour, but also greatly save the cost of the tour.
With the deepening of the cooperation between the two parties, the management cost of the customer's store tour has been effectively controlled. Taking 1000 stores as an example, the traditional patrol store needs about 100 people, and the online patrol store needs less than 50 people to complete the task. With the labor cost of a single store inspection $2000/month, the annual labor cost of store inspection can be saved $1.39million. This does not include savings in offline travel costs and other indirect benefits from improved operational efficiency.
2. Digital managementTimely rectification of problems is documented
Through online video or video playback, inspection stores can be timely found in personnel management, product management, store management irregularities, real-time screenshots to create events, and send to the corresponding responsible person for rectification. After the rectification is completed, the rectification results will be photographed and uploaded for confirmation to form closed-loop management.
Since the launch of this function, it has helped the supervisor to find and deal with online problems that are difficult to find in traditional patrol stores, such as non-compliance in pickup and non-standard use of tools. It has further standardized the service standards and made the service of all stores more unified and standardized.
At the same time, the system also supports data analysis and data export, digital help stores to find problems and focus on management.
3. License plate recognition
AI data analytic empowers operations
In this upgrade, Ulucu uses the existing station camera to access the AI calculation box to extract license plate information and recognize characters. License plate recognition can automatically obtain data such as inbound traffic flow, maintenance time and station utilization. Based on these data, stores can adjust their operation strategies accordingly and achieve an average performance increase of more than 10%.
First, through the comparison of license plate recognition and national database information, to understand the proportion of new and old users of the store, user consumption habits and other information, targeted to adjust the operation strategy;
The second is to arrange appointments according to the rules of vehicles entering the store to improve the daily reception of the store;
Third, through license plate recognition, the car owner can quickly find the station where the vehicle is located, and learn about the maintenance status of the car through the video broadcast of the corresponding station, so as to improve the user satisfaction and repurchase rate.
←Vertical display: Vehicle maintenance is fully covered in the lifting process, and the maintenance process will not leak
↓ Landscape display: Wider coverage of the scene
Live video means that the car owner can watch the live video at the station through the public account or the video link shared by the store staff, and learn about the whole process of car maintenance in real time.
In addition to helping to create a transparent workshop, live video can also be combined with voice interactive equipment for online evaluation and remote training, etc. These functions have also been effectively applied in other aftermarket customers of Ulucu, and have been highly recognized by customers.
4. Multi-role permission allocation
Easy login anytime, anywhere
For chain enterprises with a large number of stores all over the country, different regions and departments have different management needs. The customized organization structure of Ulucu platform can be grouped by headquarters, region, branch, store and other dimensions. Different permissions are granted for different departments and functions. It can be used by different roles such as middle and senior management, operation department, loss prevention department, business supervisor, regional manager, and store manager, and it also supports the login of multiple platforms such as PC client, IOS and Android.
5. Equipment management and maintenance
Proactively identify and solve problems
In terms of equipment management, Ulucu takes the lead in proposing active service, which enables the platform to continuously monitor the operation of the equipment 24 hours a day and proactively solve the problem when it occurs. At the same time, based on the 3180+ service outlets set up by Ulucu in the country, it can realize the national 7×24 hours one-stop service.
In addition to the upgrade of CCTV, in this cooperation, the brand also introduced the Ulucu Smart voice work brand and energy saving management. The smart work brand can collect the voice information of the whole service process, and provide more comprehensive digital information for the management of the store tour, online assessment, service information refining, etc. The energy management is through the sensor and control system to effectively control the field electronic equipment, to achieve the purpose of information, intelligent, energy saving and environmental protection.