Brief Introduction

Almacenes Hogar y Moda, is a retail chain specialized in household appliances and technology for personal use based in Colombia, currently with more than 80 branches nationwide, mainly located in the central area of the country, Antioquia and Santander, with a continuous expansion and innovation projects whose objectives are to be at the forefront of the products that are marketed and the focus on the client through the knowledge of their needs with excellence in service.

Store Challenge

In the branches it is necessary to control the flow of daily customers, making the differentiation with employees and suppliers, the management wants to recognize the income of visits per store at different times of the day to be able to plan support and customer service, seasons, days and hours of greatest flow etc. In order to identify the customer profile, Hogar y moda is working to better understand its visitors and better personalize its products, promotions, services and launches. As a main focus to be able to generate strategies that direct excellence in the commercialization of products that customers require according to their profile.

Almacenes Hogar y Moda branches are located in various areas of the national geography, so the retail chain aims to recognize the flow of potential customers and people who pass through the area of the stores, differentiating whether or not they enter with the objective of recognizing the location potential as well as the effectiveness of the promotion strategies implemented. In addition, work the daily recognition and control of all stores opening and closing at the established times, through the support of technology to be able to carry out time controls in specific functions and tasks for employees.

In terms of security, generate visitor alerts on blacklists to recognize potential unwanted people entering stores as part of its prevention and control notification strategy.

ULUCU Solution Offered

Ulucu, through its real-time video analysis models, offers solutions designed to the needs of the retail chain. Through its technology, the chain will be able to statistically recognize the flow of customers in each store, people counting , visits, in detail by day, week, hour, etc., in addition to profile analysis by gender and age range of visitors with the aim of achieving the application of this information in the strategies that are required to contribute to the growth of the company.

In addition, through the Pass by Flow module, the chain will be able to identify the flow of people floating in front of the stores with the possibility of making comparisons, rankings and measuring the impact of promotion and attraction. Ulucu, through its recognition algorithm, will allow control of blacklists to improve security, in addition to supporting the control of opening and closing stores at established hours, among other tasks, through the Smart store functions.

As a very powerful tool, the objective of Ulucu is to contribute to all the data needs that have as objective the recognition of indicators and allow greater productivity in the chain, optimization of costs and increase in sales due to its strategic contribution through obtaining Big Data. data 24/7 for the organization.

IMPACT:

- Better understanding on customers profile by each branch

- Labour cost impact decisions and better planning by recognizing daily and seasonal capacity

- Control of efficiency on promotions, new products, marketing display etc.

- Better security control by black list and video surveillance

- Sales increase by design of strategies based on big data collection from customer portrait and statistics.